Speaking to DoroCorruption radio listeners in Wazobia FM Abuja, Public affairs analyst and columnist, Mr. Jide Ojo said an ideal campaign is an organized effort to understand who will vote for a candidate and why they will do so, by influencing the decision of electorates through spelling out ideas on what they will do differently when voted into office.
He opined that it is impossible to separate money from political campaigns, not for inducing electorates by giving them money for votes, but for publicity, which can be radio jingles, posters, transportation etc. He added that citizens aid corruption among political candidates by collecting money from them during campaigns and expecting their maximum performance when voted in; an act that eternalizes corruption throughout the entire political system.
Mr. James Ugochukwu of Say No Campaign stated that politicians and political parties use poverty and ignorance of the electorates as a control tool during political campaigns, as citizens continually look out for the highest bidder to satisfy immediate needs. He added that the ideal electoral process in Nigeria has been corrupted due to dishonest moves by candidates who are desperate to win elections.
Reacting to the influence of opinion leaders during campaigns, Mr. Jide decried the monetization of politics in Nigeria and opinion leaders who urge their followers to vote for or against particular candidates, after receiving monetary gratification without emphasizing on the personality, charisma and traits of the candidates; a system sometimes adopted by those who would prefer a more intellectual, policy-oriented and rational approach to politics.
He advised candidates to engage in issue-based campaign and urged citizens to continually ask questions on how these candidates intends to recoup the outrageous sums they spend for campaigns, whenever they are offered cash, as this will help reduce the rate of financial inducement during campaigns.